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Amanda Anisimova Claims Title at Beijing Open as Tournament Fuels Economic Surge Analysis by Our Sports Correspondent, Beijing The prestigious Beijing Open, officially known as the China Open, concluded its women's tournament in the Chinese capital, marking a significant moment both on the global tennis calendar and for local economic recovery. American third seed Amanda Anisimova secured the WTA 1000 title on Sunday, defeating Czech challenger Linda Noskova in a hard-fought three-set final at the National Tennis Center. Beyond the sporting drama, the tournament's return as a major international event after a period of limited competition demonstrated its enduring importance, attracting a record number of spectators and generating a substantial uplift in consumer spending during China's crucial National Day holiday period. Anisimova, the world number four, claimed her second WTA 1000 title of the season with a decisive 6-0, 2-6, 6-2 victory over the unseeded Noskova. The final showcased a rollercoaster narrative, with Anisimova dominating the opening set in just 23 minutes, only for the 20-year-old Noskova, playing in her first major final, to rally convincingly in the second set, capitalising on a mid-match lapse from her opponent. However, the American veteran regrouped in the decider, breaking Noskova twice to seal the championship and continue her impressive 2025 campaign, which also saw her reach the finals of both Wimbledon and the US Open. Her path to the title included a commanding straight-sets semi-final win over fellow American and defending champion Coco Gauff, in a performance described by analysts as her most clinical of the week. Speaking after the victory, Anisimova reflected on the challenges leading up to the event: “It has been an incredible few weeks, and to get the win today was really special.
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I had to really dig deep in that final, and honestly, coming here after a lengthy break and having had a wisdom tooth extracted just before travelling, I wasn't sure what to expect. ” The men’s counterpart, an ATP 500 event, also ran concurrently, featuring a competitive field including top-ranked players like Jannik Sinner and Alexander Zverev, reinforcing the tournament's status as a critical stop on the late-season Asian swing. The combined ATP and WTA event offered a total prize money pool exceeding $13 million, cementing the China Open as one of the highest-paying non-Grand Slam combined tennis tournaments in the world. This financial scale underscores Beijing's commitment to hosting elite global sports, a strategy that appears to be yielding tangible economic results. The most notable impact of the Beijing Open this year has been its role in revitalising the capital’s consumer economy. According to data released by local authorities, the tournament set new benchmarks for attendance and peripheral spending. The event recorded 360,000 visitors, representing a 20 per cent increase from the previous year, with close to half of those fans travelling from outside the capital, including nearly 10,000 international visitors. The sheer volume of visitors translated directly into revenue streams that flowed well beyond the National Tennis Center’s gates.
Ticket revenues alone surpassed ¥88 million (approximately $12. 3 million) by the end of the week, while on-site spending, covering food, beverages, and merchandise, reached ¥33. 56 million, marking a 34 per cent increase year-on-year. Licensed merchandise sales saw an even sharper rise, topping ¥10 million, a 43 per cent jump. This surge highlights the success of Beijing's 'sports-plus-tourism' model, where major events are used as a catalyst for broader economic activity. Yang Xuedong, an official with the General Administration of Sport of China, commented on the trend: “'Following events to travel' has really taken root. It’s now common for one person to compete or attend while the whole family accompanies them to travel, generating multiple days of spending. The combination of culture, commerce, tourism, and sports has become a golden formula for boosting consumption and domestic demand.
” Organisers also demonstrated a focus on enhancing the fan experience outside the main stadium. Li Xuhua, general manager of the China Open organising company, noted the efforts to engage a wider audience: “We set up secondary viewing sites in major malls and tourist areas where fans could watch matches on big screens. Fans come not only to watch matches but to experience the city. ” As the final points were played out on the hard courts of the National Tennis Center, the 2025 Beijing Open reinforced its status as more than just a tennis tournament. It served as a powerful economic engine and a demonstration of the city's capacity to host high-profile, high-attendance international events. With a new champion crowned and economic records broken, the tournament provides a strong foundation for the continued growth of China's sports market and its integration with the international sporting community in the years ahead.
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